Privacy Policy
We, at MERBLEU, a company registered with CNPJ/ME under number 29.265.676/0001-99, have as one of our fundamental pillars the commitment to data security and privacy of the end user, as well as its customers.
We have prepared this Privacy Policy (the “Policy”) to explain how we process and protect your personal data, what your rights are and how you can exercise them. With this document, we will clarify all points related to data collection. If you do not agree with the content of this Policy, it is not recommended that you register on our promotional channels. If you have done so and wish to exercise your rights as provided for by current legislation, you can follow the instructions sent in the communications to unsubscribe.
About how visitors' personal data is collected for registration
When registering on our website or through our promotional channels, visitor information will be collected in the following ways:
Information provided by the visitor: whenever a visitor registers, we will ask for information such as name, email or telephone number. This information will be used to send personalized messages or promotional actions, through channels such as email or WhatsApp, for example.
Browsing information: if the visitor is browsing our websites or platform, demographic information (such as geolocation via IP) may be collected upon prior approval and cross-referenced with their browsing data, in order to allow greater personalization of the messages sent by our company.
Information collected by opt-in: When browsing some of our pages, the option to register via plugins may be given, notices and connection screens may appear at the end of each user's browsing or at the beginning, so as not to hinder browsing or interfere with any purchasing procedures. In this case, the visitor's name, email address, and cookie information may be collected, with the visitor's consent (for more information on cookie collection, see the Cookie Policy below). All contact information is recorded in the database on partner platforms that allow the management and creation of personalized marketing actions.
About the use of data collected from users
The personal data collected from users will be processed automatically by third-party systems that have algorithms to understand behavior patterns and create segmented audiences for their marketing campaigns. This data will also be used in possible market and consumer behavior studies, and in these cases, such data will have the user information anonymized, no longer constituting personal data, but rather a mere set of aggregated data for study and research purposes, with its anonymization being done using the k-anonymization technique, with suppression of personal data, reducing the chances of possible re-identification, since generalized and non-individually identifiable information is used.
We may use automation in data processing to analyze the movements of users or visitors within the website, identifying content and products of interest and, based on this, suggest products customized to individual preferences.
About access to user data
Access to user data is restricted to company employees. No personal information of users may be disclosed.
About unsubscribing, changing or deleting personal information
You may choose to no longer receive any type of communication from the company. We always offer this option in any communications you receive, giving you the option to unsubscribe or delete your name from our database, based on the laws governing the processing of personal information.
To exercise your right to object to the processing, simply click on the link in the footer of the email and you will automatically be unsubscribed from our list. If you have any difficulty contacting our customer service directly through our website.
It is worth remembering that, when you register again on any of the company's channels, your data will be inserted again into our contact list, requiring you to unsubscribe again.
Changes to the Privacy Policy
This Privacy Policy may be updated if necessary. Therefore, we recommend that you visit this page periodically to be aware of any changes.
What are cookies?
Cookies are defined as small text files inserted into the code of our company's website by third parties. These files can be transferred to your browser or device (such as a cell phone or tablet), allowing us to recognize your browser or device and know how and when the websites, products and services are used.
